Android is underappreciated as a commercial platform — as a income motorist for a e-commerce, advertising, and program industries.
Too many analysts sojourn trustworthy to an old-fashioned thought of Google’s mobile handling complement as fragmented, malware-ridden, and low-end. They trust Android users don’t spend income on mobile and miss lifetime value. This is no longer true.
In a new BI Intelligence report, we uncover how Android has translated a large assembly — an estimated 1.2 billion active users globally by a finish of this year — into a plain height for mobile-based businesses.
Here are a report’s categorical takeaways:
- Mobile business models that slight or omit Android risk exceedingly tying their marketplace potential. Android is roughly twice a distance of iOS in terms of a user bottom and is allied in distance to a world’s dual other vital platforms: Facebook and Windows.
- Android is rising faster than competitors as a motorist of mobile revenue, including ad revenue. In this year’s second quarter, Android’s share of mobile ad trade upheld a share tranquil by Apple’s iPhone and iPad devices. Android during 39% still lags iOS in ad revenue share, though it is gaining share twice as fast.
- Android is bursting as a mobile commerce driver. Android’s share of mobile commerce orders is adult 26% year-over-year. Android inclination now comment for only over one-fifth of all mobile e-commerce orders in a US.
- The fragmentation problem is intensely overblown, from all perspectives: screen size, handling complement version, and device proliferation. Globally, 80% of Android devices are using a dual latest accessible versions of a platform. In a U.S, it’s over 90%. Android Lollipop will hurl out commencement this month.
- Google has also done strides in addressing a peculiarity of apps in a Google Play app store, and that has translated to income growth. The commission of spam apps is falling. Meanwhile, tellurian revenue on Google Play some-more than doubled year-over-year in a initial entertain of 2014. That’s faster expansion than iOS, according to App Annie. Some analysts trust Google Play will pass a Apple App Store in income within 5 years.
- Android’s Achilles Heel stays a feature-creep and bloatware perpetrated on a height by partner carriers and manufacturers. But Google is exerting some-more and some-more control over Android and pulling partners to adopt a elite chronicle of Android, that has a full apartment of Google apps, including Search and Google Play.
- Google has done swell in “recapturing” Android. In a second entertain of 2014, 65% of tellurian smartphone shipments were using Google’s elite chronicle of Android, rather than variants. That was a 3-percentage-point alleviation over a prior quarter.
In full, a report:
- Explains how Android has radically solved a fragmentation problem
- Delivers all a pivotal stats in a dozen charts for Android-based e-commerce, advertising, and app sales
- Shows how Android is flourishing many faster opposite many pivotal mobile business categories than opposition platforms
- Lists all a milestones Android has achieved in 2014, including leading iOS in web trade share
- Delves into because Android still has poignant vulnerabilities, and how Google is addressing them
For full entrance to a news on Android As A Mobile Business Platform and all a downloadable charts and information on mobile computing plan and trends pointer adult for a free hearing subscription today.
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